Online sports betting and E-sports growth through pandemic

 

Since the start of traditional sports, the gambling industry has complemented the sports ecosystem as an industry.

However, over the past few years, e-sports tournaments have grown in importance and ratings. By 2020, the e-sports and online sports betting industries had been seen as niche markets within the wider sports and sports betting industries, but could soon become more mainstream betting options.

The pandemic has paved the way for the turbocharged growth of the E-sports industry, and with the growing number of viewers watching online broadcasts of their favorite e-sports tournaments, more players have begun betting on e-sports games. This is because during the pandemic, traditional sports leagues such as the English Premier League had to cancel or postpone games, while e-sports tournaments switched to completely virtual events and online streaming. Like Twitch, the transmission was smooth because it already had the infrastructure for streaming as well as online sports betting.

Interestingly, Find Betting Sites reported that until recently, the British Gambling Commission did not collect much data on e-sports. Although e-sports still hold a minority stake in online and traditional sports betting markets, it has grown rapidly in recent years, and the trend seems to be accelerating as opposed to just being a stimulus from the pandemic.

Find Betting Sites quotes the total amount of gambling revenue, essentially minus the winnings they pay from the bookshelves. In March 2019, the total return on gambling on e-sports was only 50,000 GBP. It's obviously a small number, and it's hardly the industry itself. However, this figure soared to 1.518,000 GBP when the first shutdown began in the UK in March 2020. Just two months later, the total return on gambling on e-sports in the UK tripled to 4'616,000 GBP. This huge increase was caused by a combination of factors such as the fact that more people had leisure time, less time spent on transportation during the pandemic, and the lack of alternative events; and these were not just other sports events, but when there were serious closures in England. And you're going to spend some time on the Internet, where many people have to fill their free time with e-sports, and online e-sports betting was one of the bigger entertainments available to the public.

The latest figures from May 2021 show that the total return on gambling is just over 2 million GBP. Therefore, this figure is much less than the pandemic peak, but it is still extremely high before the pandemic. Therefore, we will continue to over-advertise online e-sports betting, and we can see what happened to e-sports gambling in the UK before the pandemic turned into an appropriate industry.

The e-sports betting industry is also very different from the traditional betting industry, where players can not only bet real money, but they can also use any currency tokens they use on their betting sites, and they can also use in-game items, making it much harder and ultimately harder to put paid money in numbers

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